Vista Alegre and its brands
Vista Alegre is one of the most well known fine earthenware companies in the world. Back in 1991, I was working for Design Nucleus, at the Lisbon branch and they gave the responsibility of redrawing the Vista Alegre logo and its brands. The logo of Vista Alegre and its backstamp were based on a version of 1824, the year it was given the royal seal.
The logo for Sociedade de Porcelanas Coimbra was decided to make only few changes for the brand was also well known and traditional. The problem was typographic. Most of the time, the brand would appear represented with different typefaces depending on the typesetter mood. Almost one year later, I had to create these packages for its hotel earthenware.
Anyway, I hope it lasts some decades too.
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