Direct Mail campaign for Pousadas de Portugal 2002

The main guideline for this campaign was 'discover the world of Pousadas'. Since the Pousadas have plenty of historical elements and also the portuguese history is tightly connected to the history of the Discoveries, we thought it would be nice to put in the managers hands 'a chart' that would guide them into new directions and places offered by the Pousadas Business department. We also offered a compass and remembered them that, in some of the Pousadas areas, they could get involved into outdoor activities, such as trekking, which was pretty 'en vogue' by the time.