Blue Market, W Shopping

When this project came to my hands, it was part of the W Shopping project. The client wanted to create their own brand for this supermarket. This brand was intended to be the main supermarket anchor for W Shopping concept.
In the W Shopping, the W stands for 'world'. The client's own world, where one could be able to find everything and do everything. Then 'Blu' came out of the blue by association: 'The world is blue!'. But then, due to the 'phonetics' and for the fact that it was an anglo-saxon word, we took the decision to make it 'Blu', so the average portuguese could spell just like any english-speaking person would do.

W Shopping_Identity

Vale d'Algares_Proposed Identity

Logo for the Kehilat Beit Israel

Shalom chaverim, shalom chaverot!
This is the logo proposed for the Kehilat Beit Israel. A growing tree (Beit Israel), with its different 'branchs'. All different from each other, but, all part of the same tree, with its roots in the Land of Israel. A golden menorah, symbol of Israel, Light between the nations of the earth.
That's what I thought when creating the logo.

Inapa's fotocopier paper brands

Inapa is one of the major paper mills of Portugal. It produces fine papers and also a line of office papers. These are the logos for the office papers and the inkjet paper.

Logo for the Pousada Conde Ourém

Logo for Hotel Plus service

HotelPlus was a service offered by Oficina do Turismo for its clients.

Brochure for IOSCO Annual Conference

This is the brochure/programme and the diploma awarding the project, which included the image of the event, signage, press material, etc.

Logo for 'Zé Bifanas', a restaurant

'Zé Bifanas, a restaurant in Porto Alto, on the outskirts of Lisbon.

Logo for Pousada de Santa Maria do Bouro

The Pousada de Santa Maria do Bouro is one of the finest examples of building restoration. My responsibility was to know the history of this ancient monastery and then create the logo for the Pousada.

Rebranding the 'Presidencia da Republica'

The Presidency of the Republic and the President himself are the highest state figures in Portugal. During years, the Coat of Arms of the Republic has been interpreted and re-interpreted by the very different printing companies and, once again, it sometimes relayed on the mood of the typesetter.
The law establishing the rules for the construction of the Coat of Arms, in its sense, is very simple. Back in 1911, they didn't worried if the typeface would be condensed, bold, light...anything! Their only concern was about the law itself and a good one by the way.
The actual Presidency decided it was about time to put some order on such an issue. The Coat of Arms was re-styled, accordingly to the law. A typeface was chosen for the Presidency and the President, which would not be changed. Also a general purpose typeface was chosen and should be applied to specify, addresses, names, titles, etc.
The portuguese take great pride on their history, symbols and tradition. The Presidency is not an exception.

Logo Forma Activa

Forma Activa is as engineering consultancy company aimed to the housing and construction market.

Alicoop's 25th Anniversary

Alicoop is the major supermarket owner and distributor in the Algarve region (Portugal's southern province) and by the time they completed 25 years, they wanted to show it 'in grand'.
So, a logo was then created and applied to trucks, flags, polos, hats, etc.

Logo for Quinta Agencia

Quinta Agência (Fifth Agency) works for Citibank and manages its credit cards in some areas of Portugal.

Rebranding of Ripolin Tintas

Mercedes-Benz reseller

Proposed logo for the Mercedes-Benz reseller.

Logo for Biocasa

Biocasa is a company dedicated to 'the home'.

KD Child Safety Project

A friend of mine, who now lives and works in Germany as car safety engineer, asked asked me to develop a brand for a product related to child safety.
KD (in brazilian portuguese 'ka-de'. The 'de' like in the french word 'degradé') phonetically, for a brazilian, it sounds as a question 'Where is it?'
KD is Kids Device. Something that the kid would ask for before getting into the car.
There's still a long way to go. These sort of things take a long time to develop, test and implement. Let us 'sit' and wait!!!

Jewelery designer brand

Lilipop is a brand created by a jewel designer back in 2003. She wanted a logo that illustrated the uncompromised style of hers. The name immediately remembered us of 'lollipop' candies. From here the application evolved into the stationary and others pieces that were done by a friend of mine, art director Vasco Teixeira.

Study for a Football team logo