Identity for W Shopping (Santarém, Portugal)

W Shopping is part of a major european mall management group. My role on this project was to participate on chosing the name for it and then develop the identity and all its application throughout different media, wich included developing the advertising campaign for its launching.
The name 'W' came from the simple fact that this shopping should represent a 'world apart' in Santarem. A world where one could 'buy and find everything'.