One Shopping, Oporto, 2006

The idea of creating an unique place in the city of Oporto was the main guideline for this project.
One was the name chosen. It was short, easy to pronounce even in portuguese, memorable and resumed the idea of uniqueness on itself: ONE. The One. It would be the only shopping in the Oporto metropolitan area with an Ikea store inside.
Here are some pages of the identity and communication guidelines used to present the project.