Wednesday, June 20, 2007

Hebrew Typeface_2007

You are going to notice that I just love typography and calligraphy. I am working in this Hebrew typeface and there are some characters to go yet. It's coming out nicely and I am enjoying it.

Thursday, June 14, 2007

+++Free Hugs from Outer Space+++

They came from outer space! They want to hug you!! Beware, you earthlings!!!!!!! ni-ni-ni-ni-ni-ni.....

Wednesday, June 13, 2007

Mac Attack!!! *Luxology Modo and Photoshop*

One of the things I like the most is working with 3D. This experience was made using the awsome 3D software Luxology Modo and then finalizing on Photoshop. I am still practicing with lights. One day you'll be seeing some of my characters just around the corner. Do you know The Uglydolls? I've just made these ones based on them.

Monday, June 11, 2007

Shania Twain - When You Kiss Me: Red Album Version, Closed Captioned

What can go wrong when you love someone this way??

Wednesday, May 16, 2007

Blue Market, W Shopping

When this project came to my hands, it was part of the W Shopping project. The client wanted to create their own brand for this supermarket. This brand was intended to be the main supermarket anchor for W Shopping concept.
In the W Shopping, the W stands for 'world'. The client's own world, where one could be able to find everything and do everything. Then 'Blu' came out of the blue by association: 'The world is blue!'. But then, due to the 'phonetics' and for the fact that it was an anglo-saxon word, we took the decision to make it 'Blu', so the average portuguese could spell just like any english-speaking person would do.

W Shopping_Identity

Shavuot'07Poster_Kehilat Beit Israel

Vale d'Algares_Proposed Identity

Thursday, May 10, 2007

Taraf de Haidouks

I love the sound of these guys!!!

Thursday, May 3, 2007

Logo for the Kehilat Beit Israel

Shalom chaverim, shalom chaverot!
This is the logo proposed for the Kehilat Beit Israel. A growing tree (Beit Israel), with its different 'branchs'. All different from each other, but, all part of the same tree, with its roots in the Land of Israel. A golden menorah, symbol of Israel, Light between the nations of the earth.
That's what I thought when creating the logo.

Saturday, March 17, 2007

Baruch ata Adonai!

Haverim, haverot...friends!
This weekend (March 17/18th) is very special for me. For the first time I've participated in a Kabbalah Shabbat at the Kehilat Beit Yisrael, in Lisbon.
I couldn't be better received. It was like home. It was very nice to hear and say 'Shabbat shalom', 'Toda!' or 'ani lo medaber ivrit, aval ani mevin mila po, mila cham!'.
I wish I could understand every word of hebrew the text (although there was a traduction/explanation) and take full part on the service.
This is a first step towards a long and hard way to Beit Israel.
'Le shana habah ve Yerushalaim!'

Wednesday, January 24, 2007

Shalom, Irit! Ma'nishma???

Hamenahel (the CEO of the agency) ve ani le Algarve, Portugal.
During the annual trip. 2005 we went to Spain (south).

Monday, January 8, 2007

Pharmaceutical product promotion

Sunday, January 7, 2007

Inapa's fotocopier paper brands

Inapa is one of the major paper mills of Portugal. It produces fine papers and also a line of office papers. These are the logos for the office papers and the inkjet paper.

Logo for the Pousada Conde Ourém

Logo for Hotel Plus service

HotelPlus was a service offered by Oficina do Turismo for its clients.

Beer label for Fabrica do Ingles, Algarve

Fabrica do Ingles is a touristic compound in Silves, Algarve, with a restaurant and a cork museum. The restaurant has its own beer brewery, labeled Xelb after the medieval arabic name of the city.

Miguel's drawing

I've done this drawing for a book jacket. Miguel is a copywriter and also a writer that worked with me at HPP EuroRSCG.

Saturday, January 6, 2007

'Thou shalt honour your father and your mother...'

'You are the bows from which your children as living arrows are sent forth. The archer sees the mark upon the path of the infinite, and He bends you with His might that His arrows may go swift and far. Let your bending in the Archer's hand be for gladness; For even as He loves the arrow that flies, so He loves also the bow that is stable.'
Khalil Gibran

Ima. Mãe. Mother. Moeder. Maman. Madre. Mater. Dona Maria, my mother, in her 80's.
She passed away last Saturday, May 18th, 2007.
She lived a long life. She had sons and daughters, which in turn gave her grand-sons and grand- daughters, which in turn gave her great-grand-sons and great grand-daughters. What can be better than a fruitfull life? Like the poem of Gibran says, "You are the bows from which your children as living arrows are sent forth".

Brochure for IOSCO Annual Conference

This is the brochure/programme and the diploma awarding the project, which included the image of the event, signage, press material, etc.

Logo for 'Zé Bifanas', a restaurant

'Zé Bifanas, a restaurant in Porto Alto, on the outskirts of Lisbon.

Peugeot Visa, product leaflet

P.O.S. product leaflet for the Peugeot Visa Card.

Friday, January 5, 2007

'Challenge as a Way of Life', a brazilian novel.

For someone born in the brazilian semi-arid northern region, the word 'challenge' is one of the first to be learned upon childhood. A 'challenge' is to be born, to grow up, to have water, food, education and the list goes on. But on the face of such adversities, we are thaught to look at them as something to be overcome. This doesn't apply to that specific region only, but one could say that it strongly shapes the spirit of most of its people.
Despite adversities, being born on that area can be an enriching experience for its traditions and folklore. Some of the finest brazilian musicians and artists come from the northern states.
Born in 1963, in a small town in the middle of the of Pernambuco, whose capital is Recife, I grew up making my own toys from mud, wood and whatever happen fo tall into my hands. It was almost like 'what can done with this?'. By six, we moved to São Paulo, due to a draught in the begining of the seventies. Everything was lost, but not life!
By that time, I began drawing and started to perfect my skills, thanks to my dad, which amazed me by drawing a small donkey for a school homework:_'Wow! I dind't know my father could draw this way!'
In 1977, during a contest to create the school's logotype, I got the first place and decided:'_I am going to work with identity.' Although I didn't know what was that precisely.
At the present day living in Portugal, for 20 years now, dividing time between a Senior Graphic Designer position at HPP EuroRSCG (part of EuroRSCG Worldwide) and being a father of three boys, challenges are what I have the most now.
My graphic design career began in the 80's, by producing drawings for a screen-printing company. After three years, I thought it was time to take a new step and begin working for a small advertising agency in the nearby town of São Bernardo do Campo, the heart of the brazilian industry. Once there, I could work and get acquainted with the process of developing corporate identity projects throughout its implementation. I also took classes on illustration at a local art school and a Graphic Production course at the Escola Superior de Propaganda e Marketing, in São Paulo, at night.
As a matter-of-fact, being self-taught and consider myself a graphic designer is a challenge in itself, but I look at this as 'something to overcome', although the work I have done all these years can prove that the challenges were worth the efforts done.
Anyway, See for yourself and make your own judgment. I hope you like it.

Logo for Pousada de Santa Maria do Bouro

The Pousada de Santa Maria do Bouro is one of the finest examples of building restoration. My responsibility was to know the history of this ancient monastery and then create the logo for the Pousada.

Callygraphy 'Lubnan' (Lebanon, Líbano)

Ya Lubnan. Yet small and thorn appart, a flower never leaves being a flower.

Diplomas for Império Seguros

These diplomas are part of a campaign to reward the best insurance dealer of Império.

Gift Pack for EDP Energies of Portugal

Thursday, January 4, 2007

Poster BPN Auto, 2006

P.O.S poster promoting auto credit.

Poster_Summer Music Festival

Wednesday, January 3, 2007

Brochure for Coimbra's University Choir

The University of Coimbra is the 'center' of portuguese university life, it's the 'Jerusalem' of the student life.
The Choir is composed by former students and includes personalities like Mario Soares, the former portuguese Prime-Minister and President.
The University was founded in 1290. The students keep the tradition of wearing the 'capa-negra' (black coat).
We dedided to use materials that would emulate the ancient note books, when there was no Xerox copiers available to produce a 'sebenta' (it's a rough notebook, a rough study book).
But...'Yes, we asked for a brochure, but we can olnly produce a leaflet...sorry!

Circus Fashion Poster

Besides creating the poster, there was plenty of work to be done on image retouching.

Calligraphy 'Al-falilla-wa-lilla', 2006

I've made this piece of calligraphy for direct marketing action. This was written outside the envelope, with the translation into portuguese and then inside there was an invitation 'dawa' for a 'One Thousand and One Nights' party.

Tuesday, January 2, 2007


Marhaba! Ana Cristof, min Brazil. Khalbi lubnani!

Sunday, December 31, 2006

Rebranding the 'Presidencia da Republica'

The Presidency of the Republic and the President himself are the highest state figures in Portugal. During years, the Coat of Arms of the Republic has been interpreted and re-interpreted by the very different printing companies and, once again, it sometimes relayed on the mood of the typesetter.
The law establishing the rules for the construction of the Coat of Arms, in its sense, is very simple. Back in 1911, they didn't worried if the typeface would be condensed, bold, light...anything! Their only concern was about the law itself and a good one by the way.
The actual Presidency decided it was about time to put some order on such an issue. The Coat of Arms was re-styled, accordingly to the law. A typeface was chosen for the Presidency and the President, which would not be changed. Also a general purpose typeface was chosen and should be applied to specify, addresses, names, titles, etc.
The portuguese take great pride on their history, symbols and tradition. The Presidency is not an exception.